New Releases 

Shop our new collection of products. These include our highly-anticipated Athletic Fit Shirt, next generation Muscle Tees and a re-stock of our sold out Athletic Fit Jeans. 


Athletic Fit Shirts

A tailored athletic fit meets our innovative HYPERstretch fabric.

Pima Muscle Tees

A re-engineered version of our sell out muscle tees. 


Athletic Fit Jeans

A re-stock of our improved Athletic Fit Jeans. These jeans have been developed with a re-enforced crotch, streamlined knee area to give a more tailored shape and extra room in the crotch to make them ‘anti-ball crushing’. We also debut our Stay Black Jeans which retain their colour, wash after wash.